Hundertwasser calls for a renounce of consumer society, a turn away from the dictates of fashion and from the unifying anonymity and uniformity of ready-made-clothing. He calls for the creativity of each individual and for the right to a creative design of our second skin.
The unmistakable identity of each individual corresponds to the diversity and dissimilarity of clothing. With the uniform anonymity of mass-produced clothing man renounces his individuality. Hundertwasser’s claim for creative design instead of conformity and uniformity; texts against the dictatorship of fashion.